I was waiting to give my 26th unit of blood yesterday, when I saw something I don't see every day: a blimp.

Watching that dirigible fly around the sky while I was giving blood helped keep my mind pleasantly occupied. Afterward, I was walking back to work and got a better look at the aircraft -- it was for Outback Steakhouse.

Now, I didn't go and get a steak dinner. But I thought about it. And that's more than I can say for every other form of advertising I've been bombarded with lately.